The Leading Edge Strategy Company
Page navigation:
- Skip ahead to main page content (access key: 2)
- Skip ahead to website navigation links
- Read about access key keyboard shortcuts available on this website (access key: 0)
Website navigation:
Fractal Research
Fractal Research
Fractal Research operates throughout Australia/New Zealand and the Asia Pacific region especially China. It specialises in Marketing Research Models and Consumer Insight Tools including Brand Engineering and Media Modeling. Fractal also has considerable experience with strategy planning / consumer insight generation and media in P R China
Fractal's principal, Mike Bainbridge, has over 20 years experience in Market Research and Media in several major blue chip companies covering a wide range of consumer products. He has worked in the UK, Philippines, Vietnam, Australasia and PR China.
Fractal currently has three models: PERFECTOR©, ATTRACTOR©, FACET© PERFECTOR is a driver analysis tool which isolates those factors which drive preference between brands.
ATTRACTOR is share based Simulated Test Market model which accurately projects shares of new brands, brand extensions under different pricing and marketing mixes.
FACET is a psychodynamic mapping tool which combines Brand Personality Mapping with preference data for a complete picture of how personality relates to preference.
For more information, the Fractal Research website is at: www.fractal.com.au