S-Curves™

“Plus” Package - S-Curves™

  • Identifies the relationship between income and product or service consumption using cross-sectional (country) and time series data
  • Reveals the income levels at which consumption can “take off”
  • Identifies “outlier” countries – those which have unusually high, or low, consumption – for possible repositioning of a product
  • Plots product or service consumption by country against GDP or consumer income
  • Plots the income / consumption ratio over time and explores what other factors affect the relationship
  • Uses client defined product or service hierarchy
  • Uses directly owned or jointly identified reliable data sources

Examples of S-Curves™ Output

The S-Curve model:

  • Shows how economic development drives changes in consumption for individual product categories
  • Reveals “outliers”, where product consumption is very different from that otherwise expected using linear estimation methods
  • Provides insights into how to re-position products and brands to anticipate these income based shifts in demand.
Screenshot of S-Curves output

General Confectionary Products

(Please click image to enlarge)