CCS™

“Plus” Package - CCS™

CCS™ (Characteristic Consumption Steps) model:

• Identifies average consumption per head by product or service for each income group, using client defined groups
• Shows how consumption “steps” for different income levels can affect estimates of product or service demand
• Shows how income changes affect market size over time
• Forecasts total market size and growth based on estimated market sizes by product or service and country
• Enables target marketing and distribution efforts toward specific income groups in a country