The Leading Edge Strategy Company
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Customised
Customised Models: Combining Client and Proprietary Data
The “Plus” package
The value of analysis from the GlobeGro™ and CountryGro™ models is greatly enhanced by using the "Plus" package which is customised according to each client's business profile.
The "Plus" package consists of 2 additional elements:
The Benefits of combining Globe / CountryGro with the “Plus” package
- Provides a consistent set of well founded demand forecasts, suitable for the whole business, or for individual business units
- Compares individual country markets with regional / global averages
- Identifies fast / slow growing markets and highlights need to change marketing strategy
- Provides top down market momentum growth and shows how individual categories / countries contribute to it
- Highlights whether it is volume or pricing that is driving market growth and permits comparison of alternative marketing strategies
- Challenges pre-conceptions on marketing plans
- Guides budget setting, new product plans and launches, resource allocation and consumer targeting