The TLE Market Development Models provide support for selecting the right markets and how best to exploit them. TLE helps translate market research into commercial decisions support
The Market Attractiveness Model:
- evaluates the attractiveness for a given portfolio of countries or markets, including indications of supply side and manufacturing potential by territory,
- combines estimates of potential market size with subjective factors such as country risk to establish Market Attractiveness ratings for each territory and product category,
- combines estimates of company skills fit, relative competitor strength, etc., to establish how successful a product can be in each territory (Success Potential)
The Mode of Operation Model:
- identifies which Business Model is currently most appropriate for a market and how it changes over time
- supports development of market opportunities even in the most unattractive territories through imports/exports and third party operations, and provides indication of what the best mode of operation would be in any given circumstances, ranging from import only through to full vertical integration
Consumer Cluster Analysis
- Businesses spend a lot of money on Market Research to understand their consumers and develop products, marketing strategies and tactics.
- This research tends to be a snap-shot and not linked to the financial value delivered by the identified consumer segments.
- TLE can combines external socio-economic data with your market research to produce estimates of the value of different consumer clusters or segments and their potential growth.”