The TLE Consumption Suite has two components:
the Consumption Curve © model, based on average consumption and average incomes, providing insights into market and channel development with national income
the CCS© model estimating the underlying consumption, at each specified income level, for the various product segments/categories
- the Consumption Curve© model, (often called S-curves) based on average consumption and average incomes, provides insights into market and, potentially, channel development with national income
- identifies country outliers, those countries which consume significantly more or less of particular products than would be expected
- highlights how Value, Volume and Price for each sector vary by income level
- plotted for a series of given years, thus highlighting changes arising with time as a basis for identifying further factors influencing consumption
- explores the impact of other factors, eg., Temperature and Household Size
- estimates how income sensitivity varies by Sector
- evaluates the impact of income and trend changes and projections of consumption levels
- the CCS© model estimates the underlying consumption, at each specified income level, for the clients selected product segments/categories
- taking this together with the understanding consumption at different levels of income and how income groups are likely to change, derived from Globegro©, allows detailed forecasts of changes in levels of consumption
- the structure of the CCS© model allows market growth to be estimated for four drivers – population, income, trends and fade (shift towards the global norm consumption)
- this provides Marketing Teams with a tool to help estimate market sizes, at different levels in the business, down to country detail.
- provides Marketing Teams with a diagnostic as to how income changes affect market size over time.