COMMISSIONS
"Convinced a sceptical, chairman that there was a real opportunity to develop a Foods business in Nigeria and, more widely, in Africa" |
"Estimated the long term value of Research, which was significantly higher than the simple profit multiple" |
"Developed a consumer segmentation in China, sizing the growth opportunity for each of the 30 provinces" |
"Transformed market research data on consumer habits and attitudes into a commercial dynamic model of consumer segmented growth opportunities" |
"Quantified the growth opportunity from changes in consumer living standards and the impact on a major FMCG player in key countries" |
"Helped to confirm the competitive value of acquisition to a client" |
"Contributed to Eastern Europe strategy development, identifying priorities for countries and categories" |
"Showed that the changing nature of the Retail trade could depress the client's growth" |
"Estimated the likely long term impact of HIV/Aids on the growth of markets for FMCG products in Africa" |
"Identified by product, region, distribution channel and consumer living standard the growth hot-spots" |
"Helped the Chairmen in several D&E markets, to understand the impact of changes in discretionary income" |
"We helped a major FMCG group achieve a higher price than expected for a large underperforming disposal" |
"Identified the number and regional location of new plants the client should consider when investing in India and China" |
"Identified the order of development for petrol forecourts and other non-grocery retail outlets for cities in China" |

