Issues concerning the influences of economic and demographic changes on product categories and (hence) on the ways of doing business

Client issues and TLE's solutions
Issue Solution Main client contact Client involvement
Can we estimate the size of our key consumer groups, for each of our sales regions and how they will shift over the strategic plan period? Application of GlobeGro™ in greater detail, often down to region / province level. Linked on a country by country basis to relevant consumer income groups. Investigating links to LSM methodology. Market Research
Applied in China (down to major city level) and Russia		 Sponsorship at Board level, for strategic planning; workshops involving all levels of management from category to brand.
Can we identify which product categories and/or segments provide most opportunity for (faster) growth? Linked global consumption patterns and category S-Curves to stage of development of a country/region; estimated changes in category size and shifts between regular and premium segments. Company Category directors; Market Research
Applied in Russia and China		 All levels of the business, working with category/brand teams, presenting joint findings to Board.
Can we identify key consumer demographic segments which offer development potential Integrated global population and income growth data with demographic factors - age, health, sex, number of children, etc. - to identify key clusters New Category Development Team Input to strategy development process
Can we identify opportunities for growth and ways of entry /operating following the fragmentation of the former Soviet Union (in 1994)? Developed a framework for identifying and prioritising “attractive” opportunities, by country and category. Rationale for decision making clarified and unattractive options avoided. Developed a “mode of entry” model, related to the stage of development of the supply chain. Business Group Finance SVP
Support for initial strategic plan for the region.		 Cross Functional working parties with key countries in the region; presentations locally and at BG level.