Issues concerning the influences of economic and demographic changes on product categories

Client issues and TLE's solutions
Issue Solution Main client contact Client involvement
Can I forecast short term 'discontinuities in the economy and their impact on my business? Development and application of the Business Monitor, providing indications of changes in consumer discretionary income and the resulting shifts in category and segment market sizes, over a year period. Chairman and Commercial Director
Applied in Hungary (5 years), China (3 years), Poland (2 years), Brazil, S. Africa, Japan, Romania, Czech Republic, Côte d'Ivoire		 Through the Market Research team, workshops at all levels from the Board to Brand managers.
Can we identify the most appropriate consumer income segmentation for our business? Working with TGI and Consumer panel databases, developed a series of consumer purchasing characteristics dependent on incomes; suggested relevant income breaks where there was a distinct change in consumption habits Market Research
Applied in China, Russia, Poland		 All levels from Board, for strategic planing, to brand management
Is there a generic method by which we can forecast changes in the sizes of consumer income groups globally? Development of the GlobeGro™ model. Assesses how many people there are in any income group in every country in the world, highlights how the various income bands have changed and are likely to change in the future, assesses how country/regional consumption patterns are likely to change as a consequence and helps generate product scenarios under different growth assumptions. Corporate Strategy Group; Foresight Teams; Category Groups Initial sponsorship often by a Corporate Strategy Group; extension to all levels of business both at a category and country level.